I was speaking with a corporate safety director the other day about the challenges his workforce faces with employee buy-ins and working in the ice and snow. He has used our ice cleats in the past with good success. Recently, his company started a new safety initiative: ZERO winter slip, trip and fall incidents. This can be hard goal to reach (but not impossible). After our discussion, he realized that just buying winter traction aids and making them available to everyone was good, but not good enough to achieve his goal. Things needed to change.